Culture

A transformation is underway.

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Analysis

Data is driving a more

evidence-based approach

to decision-making.

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Design

One of sport’s greatest strengths is its ability to generate

high-impact visuals.

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Strategy

The digital dynamic demands a new approach to sports marketing.

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Content

While the distribution technology is changing the fundamentals of storytelling remain the same

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Case Studies

  • 2013 MARGARET RIVER PRO

    2013 MARGARET RIVER PRO

    Surfers Point to Partnership Shire of Augusta / Margaret River and the Drug Aware Margaret River Pro. Siteworks@MargiesPro  Event logistics for the 2013 Drug Aware Margaret River Pro Video@MargiesPro The 2013 Margaret River Pro video-stream was viewed by over 2 million surfing fans globally. The SportXchange Project caught-up with some of the key movers and…

  • Social Media Strategy Outdoors WA

    Social Media Strategy Outdoors WA

    Social Media Strategy Outdoors WA Social media strategy analysis for the 2013 WA State Trails and Outdoor Conference, and the ‘Outdoors October’ month-long celebration of the outdoors.

  • The Digital Dynamic

    The Digital Dynamic

    Digital Dynamic (WA) Report on the digital issues, challenges and opportunities faced by the WA sport and recreation sector. View on ISSUU

  • BUSSELTON FESTIVAL OF TRIATHLON

    BUSSELTON FESTIVAL OF TRIATHLON

    Inspiring personal stories from ‘Busso-Half’ volunteers that highlight the many positives of sport. In this special feature, SportXchange gained some insight into the increasing importance of the ‘Busso Half’ to the region before tracking down a few of the volunteers that play such a vital role in making the event one of the best in the…

  • GYMNASTICS WA ‘THE GYM SQUAD’

    GYMNASTICS WA ‘THE GYM SQUAD’

    BACKGROUND Gymnastics WA has more than 12,000 participants and their largest demographic group are girls, aged 6-12 years. The sports well documented role as an early-learning tool for developing hand-eye coordination and spatial awareness has shaped Gymnastics WA’s vision statement of ‘start here, go anywhere’. BRIEF Bring to life the Gymnastics WA vision statement ‘Start…

  • GYMNASTICS WA MEMBER BROCHURE

    GYMNASTICS WA MEMBER BROCHURE

    BACKGROUND Gymnastics WA is a female centric (75%), junior orientated sport with 99% of its 12,000 plus participants under the age of 18. Driving these impressive statistics are its 40 plus affiliated clubs spread across Western Australia from Denmark in the South to Kununurra in the North. BRIEF Being a multi-disciplined sport of a highly…

  • GYMNASTICS WA ENTERPRISE CAPACITY ASSESSMENT (ECABS)

    GYMNASTICS WA ENTERPRISE CAPACITY ASSESSMENT (ECABS)

    BACKGROUND The Enterprise Capacity Assessment Balanced Scorecards or ECABS has been a core service provided by the SportXchange Project to the industry since its inception. To date 25 have been conducted in partnership with a diverse range of sports including Gymnastics WA. The document incorporates three components; A series of interviews with the sports CEO…

  • SURFING WA HIF VIDEO APP CAMPAIGN

    SURFING WA HIF VIDEO APP CAMPAIGN

    BACKGROUND In partnership with major sponsor HIF, Surfing WA developed a unique social media activation. The three month campaign managed in conjunction with Surfing WA counterparts in Queensland, NSW and Victoria called for surfers to submit videos to either a website, Facebook, Instagram, You Tube or Vimeo account. BRIEF Develop a suitable crowd-sourced video app that could…

  • SURFING WA DIGITAL COMMUNICATIONS REVIEW

    SURFING WA DIGITAL COMMUNICATIONS REVIEW

    BACKGROUND Surfing WA and their target audiences have long been early-adopters of the latest digital content trends. As active experimenters in this space there was an identified need for a thorough review of activity to date. BRIEF Better understand why content resonates with audiences and then apply learnings to the development of a communications strategy.…

  • FOOTBALL WEST DIGITAL COMMUNICATIONS REVIEW

    FOOTBALL WEST DIGITAL COMMUNICATIONS REVIEW

    BACKGROUND Football West has a range of sophisticated data and analytical tools at its disposal that provide an in-depth understanding of its participants. While digital communications activity is monitored, Football West identified that there was more work to be done in this area. BRIEF Better understand Football West digital communication workflows, how the sport interacts…

  • GYMNASTICS WA AUSTRALIA VS CHINA INTERNATIONAL FRIENDLY

    GYMNASTICS WA AUSTRALIA VS CHINA INTERNATIONAL FRIENDLY

    BACKGROUND Following the recent upgrade of equipment at its Loftus Street headquarters to world championship standards Gymnastics WA was selected to host an international friendly featuring some of the top young talent from Australia and China. With just a six week lead-in to what was an already busy calendar the team at Gymnastics WA seized…

  • CANOEING WA ENTERPRISE CAPACITY ASSESSMENT (ECABS)

    CANOEING WA ENTERPRISE CAPACITY ASSESSMENT (ECABS)

    BACKGROUND The Enterprise Capacity Assessment Balanced Scorecard or (ECABS) has been a core service provided to the industry by the SportXchange Project since its inception. To date 25 have been conducted in partnership with a diverse range of sports including Canoeing WA. The document incorporates three components; A series of Interviews with the sports CEO…

  • CANOEING WA AVON DESCENT SUNDAY TIMES ADVERTISEMENTS

    CANOEING WA AVON DESCENT SUNDAY TIMES ADVERTISEMENTS

    Avon Descent Print Campaign

  • SURFING WA: SCHOOL OF SURFING WA

    SURFING WA: SCHOOL OF SURFING WA

    Surfing WA's School of Surfing

  • CANOEING WA AVON DESCENT EVENT GUIDE

    CANOEING WA AVON DESCENT EVENT GUIDE

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  • GYMNASTICS WA ANNUAL REPORT

    GYMNASTICS WA ANNUAL REPORT

    State Sporting Association annual reports are an often hastily collated necessity.

  • SURFING WA SOCIAL MEDIA ACTIVATION

    SURFING WA SOCIAL MEDIA ACTIVATION

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  • FOOTBALL WEST SPONSORSHIP PROPOSAL

    FOOTBALL WEST SPONSORSHIP PROPOSAL

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  • WATER POLO WA SPONSORSHIP PROPOSAL

    WATER POLO WA SPONSORSHIP PROPOSAL

    Develop a sponsorship proposal that brings to life all the positive attributes of Water Polo in WA.

  • WATER POLO WA ANNUAL REPORT

    WATER POLO WA ANNUAL REPORT

    Water Polo WA Annual Report

Sporting Association Clients & Testimonials

  • I have known and dealt with Stu and SportXchange for the past four or so years in my capacity as Chief Executive of Football West – the state governing body of football (Soccer) here in WA. It has been in the last 12 months and through our relationship with both Stu and his colleague Adam that we have been able to take the sport, in particular our website, social and digital strategy to the next level. In 2015 for example, we have redeveloped our complete approach to sponsorship proposals and the manner in which we present our sport and various commercial assets. Stu has been instrumental in a number of specific projects recently and without his input and guidance, we would not have been abl
    Peter Hugg
    CEO FootballWest
  • The SportXchange project has been substantially beneficial to the sport of water polo in WA. We have built a great relationship with Stu and his various staff members over the past two years and the results for the sport have been great. We have achieved outcomes in the areas of sponsorship, marketing and communication with our current multi website communication strategy being the pinnacle. I have been impressed with Stu’s professionalism and leadership. It is obvious that he is an expert in his field and the knowledge he
    Dale Ballantyne
    CEO Water Polo WA
  • At the start of this project, our digital platforms were cluttered and confusing. SportXchange has helped us clarify not only how to use new digital platforms to our advantage but also how to market and communicate to thousands more people. This massive upside has cost us no more time or money; we have simply modified our approach and strategy to gain outstanding results. Previously we we’re communicating with thousands of people per month via our digital platform, we are now effectively communicating with hundreds of thousands. In addition to these tangible benefits, this has also been a really valuable professional development exercise for staff.
    Mark Lane
    CEO Surfing WA
  • With the DSR funding provided to Gymnastics WA (GWA) to engage SportXChange within the GWA Marketing and Communication Project, has assisted in GWA deliver outcomes across the key areas of the GWA Strategic Plan. GWA has benefited enormously from the project with the development and implementation of various marketing campaigns around events and members. In early 2016 will also see the implementation of a participation marketing campaign being implemented out to the wider community with The Gym Squad.

    Staff have also embraced the implementation and changes to the way “we do business” to further promote and market the sport of Gymnastics. The project has also allowed staff to increase their level of understanding and skills with marketing arena and increase the capacity and capability to further drive participation and sponsorship revenue into the fu

    Ruth Gibbons
    CEO Gymnastics WA
  • Sportxchange is the ideal consultancy to work with for any Sports Association. Not only are they highly knowledgeable about digital strategy and best web practices, Sportxchange are a joy to work with. Always stays one step ahead of our needs and can anticipate exactly how to strategically achieve all of our business goals and objectives.

    Rosalie Evans
    CEO Canoeing WA
WestCycle
Surfingwa
Canoeing WA
WaterPolo WA
Gymnastics WA
FootballWest